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LLM routing: overview, strategies, and tools

Jon Gitlin
Senior Content Marketing Manager
at Merge

As your LLM-backed products grow in adoption, your costs can quickly skyrocket.

This cost increase is inevitable, but its growth can be heavily controlled with an effective LLM routing strategy.

We’ll help you implement LLM routing successfully by breaking down how it works, common strategies you can put into place, and the platforms that can help you turn these strategies into reality.

What is LLM routing?

It's logic that decides which model should handle each LLM request based on factors like task type, required quality, cost, latency, safety, and model availability. You can configure it in-house or use a 3rd-party platform.

How LLM routing works

Companies typically implement LLM routing for a combination of reasons. Here are just a few:

  • Higher reliability: Keep AI features up through provider outages, degradation, and rate limits via automatic fallbacks
  • Lower cost per request: Route simple tasks to cheaper models and reserve premium models for prompts that need them
  • Faster user experience: Route to models/providers that deliver lower latency when responsiveness matters
  • Better output quality where it matters: Route reasoning-heavy or high-stakes requests to the best-performing models for the task

Related: A guide to optimizing LLM costs

LLM routing strategies

There’s no one-size-fits-all LLM routing strategy. Your best option can vary by use case, product, customer segment, and more.

That said, here’s a breakdown of each approach, along with its pros and cons.

Minimize spend per request

You’ll route requests to the cheapest model that can still meet the quality bar for a given task, with a fallback chain to more capable (and more expensive) models if needed.

This is ideal when you have a high volume of relatively simple requests, like classifying data, summarizing information, tagging data, etc. and a small quality variance is acceptable. 

But it can backfire for tasks that need deep reasoning, careful instruction-following, or long-context performance. And if the cheaper model consistently fails to meet the quality bar, you’ll have frequent fallbacks, which can add latency and sometimes increase your total costs (you’d pay for the first attempt and the fallback).

Minimize time to first token

You’ll route requests to the provider and model that’ll start streaming the fastest for that workload, and fall back automatically if the first-choice provider degrades or errors.

Snapshot of LLM routing based on minimizing time to first token

This approach works great when responsiveness matters more than perfect outputs. In some cases, shaving latency can also improve your agents’ completion rates.

That said, it’s suboptimal when total completion time or correctness is as or more important than time-to-value. And, similar to the last approach, it can cause frequent fallbacks (e.g., if the “fastest” provider is often rate-limited), which can increase end-to-end latency via retries and provider switching.

Maximize output quality and logic

You’ll route requests to the best-performing model(s) for the task, using a performance-optimized routing policy, with fallback to the next-best option if the top choice is unavailable. 

This is the best choice when quality is the priority (i.e., you’re willing to go so far as to sacrifice savings and speed for quality). 

But if you’re handling a high volume of traffic, using a top-tier model on every request can be cost-prohibitive. So even if quality is your priority, you may only be able to apply this approach to certain sets of users.

Merge Gateway lets you implement routing strategies
Merge Gateway lets you implement any of the routing strategies above 

LLM routing platforms

You can try to build and maintain your own routing logic, but it’s in your team’s best interest to outsource it; this lets your engineers focus on the work they’re uniquely qualified to perform.

To that end, here are the LLM routing tools you should evaluate.

Merge Gateway

Merge Gateway is a unified API and control plane for building, scaling, and optimizing AI-powered products across multiple LLM providers. 

How Merge Gateway works

It adds built-in routing and fallback, cost governance, unified billing, and request-level observability so teams can run LLM traffic in production without stitching together provider-specific infrastructure.

Pros

  • One API across providers and models: Integrate once and call major LLM providers through a consistent interface, while avoiding provider lock-in and SDK sprawl
  • Routing and automatic fallback: Implement either deterministic or policy-based routing, plus use automatic fallbacks to keep AI features reliable during outages or degradations
  • Cost governance and optimization: Add budgets and spend controls by project and tags, plus cost-saving levers like context compression and semantic response caching
How Merge Gateway lets you analyze your LLM costs by model, provider, tag, and project
You can analyze your LLM costs by model, provider, tag, and project
  • Unified visibility and billing: Centralize request logs with routing decision visibility, and consolidate spend attribution and billing across providers/models

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OpenRouter

OpenRouter is a multi-model access layer that gives developers a single API to call different LLM providers. It's best known for basic model routing aimed at keeping applications running (e.g., through fallbacks).

Pros

  • Simple access to many models through one interface: This makes it easier to switch providers without rebuilding integrations, reducing lock-in and integration overhead
Snapshot of OpenRouter's model count
OpenRouter’s models page is constantly growing; they currently offer 659 models
  • Basic routing and fallback for reliability: Helps teams avoid downtime by automatically handling model/provider failures and maintaining service continuity
  • Context compression style message transforms: Reduces the amount of context sent to models in some cases, which can help lower costs and improve efficiency

Related: The top alternatives to OpenRouter 

Cons

  • Limited governance and budgeting controls: Provides fewer project-level budgeting tools and spend controls compared to more advanced gateway solutions (like Merge Gateway)
  • Less emphasis on enterprise security guardrails: Lacks strong built-in protections like DLP scanning, prompt-injection defenses, and broader governance capabilities
  • No semantic response caching: Doesn’t currently support caching model responses for reuse, missing a potential cost-saving and performance optimization lever

LiteLLM

LiteLLM is a lightweight, self-hosted proxy gateway that’s OpenAI-compatible and can be used as an in-house routing layer for multi-provider LLM access.

Pros

  • Maximum control and customizability: You can deploy it in your own environment and tailor routing policies, logging, and integrations to your stack
LiteLLM promotes their on-prem offering at the top of their homepage
LiteLLM promotes their on-prem offering at the top of their homepage
  • Can include internal or private models: A self-hosted gateway can route to both external providers and your internal endpoints
  • No external dependency or vendor lock-in: You own the gateway code and operate it on your terms

Related: The best alternatives to LiteLLM in 2026

Cons

  • Setup and maintenance effort: You have to deploy, update, and monitor it, which adds DevOps overhead and effectively makes you “run your own gateway”
  • Requires in-house expertise: Open-source gateways can have a steep learning curve, and your team needs to be able to extend or fix issues as they come up
  • Feature parity gaps vs. more complete platforms: Some self-hosted gateways focus on core routing and may lack broader “out-of-the-box” capabilities or UI polish without additional build work

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Jon Gitlin
Senior Content Marketing Manager
@Merge

Jon Gitlin is the Managing Editor of Merge's blog. He has several years of experience in the integration and automation space; before Merge, he worked at Workato, an integration platform as a service (iPaaS) solution, where he also managed the company's blog. In his free time he loves to watch soccer matches, go on long runs in parks, and explore local restaurants.

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But Merge isn’t just a Unified 
API product. Merge is an integration platform to also manage customer integrations.  gradient text
But Merge isn’t just a Unified 
API product. Merge is an integration platform to also manage customer integrations.  gradient text
But Merge isn’t just a Unified 
API product. Merge is an integration platform to also manage customer integrations.  gradient text