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Context graph: overview, benefits, and tips for using it

Jon Gitlin
Senior Content Marketing Manager
at Merge

Context graphs are key to making your AI agents reliable, responsive, and cost-effective.

We’ll explain why and show you how to adopt them effectively by breaking down how they work and sharing best practices.

How context graphs work

A context graph is a runtime orchestration layer that pulls together and selects the right pieces of data from many external systems so an AI agent can make useful, grounded decisions.

A context graph typically assembles three types of data for an agent at runtime:

  • Live API data to gather recently changed, added, or deleted information
  • Local cache to quickly access data that doesn’t change as frequently
  • Derived summaries to fetch data that's already been distilled into lightweight, query-efficient representations

Note: Context graphs and knowledge graphs are similar, but differ in meaningful ways. A context graph dynamically generates the right data for a specific request; while a knowledge graph stores reusable relationships and lacks runtime coordination, so it can’t securely power AI agents on its own.

Examples of agents using context graphs

To help bring context graphs to life, let’s review how they can work.

Customer support agents providing context on customer sentiment

Say a customer support rep is dealing with an unhappy client and needs more context on the client’s experience with your company before responding.

Once the rep asks, “Why is Jane Doe at Acme corp upset right now?”, the following workflow can get triggered:

Visual of customer support agents providing context on customer sentiment
  • Live API requests are made to your support or project management platform to fetch recently-updated tickets
  • Cached account status and plan information is retrieved from your CRM
  • A summarized customer history is fetched via derived summaries

Taken together, the context graph assembles a focused, up-to-date view of the customer’s recent issues, enabling the rep to respond quickly and take the right next actions.

Related: What you’re getting wrong about context graphs

Sales enablement agent providing QBR decks

Imagine one of your sales reps is preparing a slide presentation for an upcoming quarterly business review (QBR) with a client.

They can ask the agent something like “Prepare a QBR slide deck for Acme Corp” to trigger the following agentic workflow:

Visual of sales enablement agent providing QBR decks
  • Live API requests to calendar and email systems to fetch recent meetings and relevant email threads
  • Cached opportunity and deal-stage data from the CRM
  • A derived summary of past conversations, objections, and outcomes

This context lets the agent populate a tailored QBR slide deck that reflects the customer’s recent activity, current deal status, and historical activitites.

Employee support agent prepping people managers for 1:1s

Say an employee has an upcoming meeting with a direct report and they need to prepare for it. 

To help them do so quickly, that employee can ask your employee support agent something like “What should I know before my 1:1 with Jordan?” to trigger the following actions:

Visual of employee support agent prepping people managers for 1:1s
  • Live API requests to the HRIS to fetch recent performance feedback
  • Cached org data to pull the employee’s role, team, and tenure
  • A derived summary of past goals and feedback themes

 The agent can then use this context to share timely, permissioned context tailored to the meeting.

Why context graphs are important

Here’s why context graphs can be invaluable when implemented effectively.

  • They let your agents work with comprehensive business data. By pulling live data from business systems and combining it with cached and summarized data, context graphs ensure agents have all the right context to produce accurate, timely outputs
  • They enable selective relevance. Agents can fetch just what’s relevant to a specific request. This improves their response times and quality
  • They control cost, latency, and reliability. Context graphs decide what data is worth fetching, balance live calls against cached data and derived summaries, and operate within constraints like API quotas, response times, and model context limits

Best practices for implementing a context graph

To use context graphs effectively, incorporate the following best practices:

Balance the three tiers of context optimally

A well-designed context graph dynamically chooses the right tier based on the request, latency budgets, and API constraints.

In other words, it can use live API calls only when data freshness matters, rely on cached data for slower-changing information, and fall back to derived summaries when speed and cost are more important than full fidelity. 

Implement traceability

Track where each piece of context came from, when it was fetched, and under which user or system permissions. This provenance is essential for debugging incorrect outputs, reproducing agent behavior, and building trust with users. And without this traceability, it becomes nearly impossible to manage your agents and understand their behaviors.

Outsource the integrations

Each API has unique auth models, rate limits, and edge cases. This makes the process of building integrations for your agents incredibly time and resource consuming, and it can lead to brittle connections that require continual maintenance from your team.

Merge, the leading integration platform for agents and products, can abstract all the complexities of implementing and maintaining your agents’ integrations through Merge Agent Handler (supporting MCP-based integrations) and Merge Unified (supporting API-based integrations).

Learn about Merge’s integrations, observability features, and more by scheduling a demo with an integration expert.

Jon Gitlin
Senior Content Marketing Manager
@Merge

Jon Gitlin is the Managing Editor of Merge's blog. He has several years of experience in the integration and automation space; before Merge, he worked at Workato, an integration platform as a service (iPaaS) solution, where he also managed the company's blog. In his free time he loves to watch soccer matches, go on long runs in parks, and explore local restaurants.

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But Merge isn’t just a Unified 
API product. Merge is an integration platform to also manage customer integrations.  gradient text
But Merge isn’t just a Unified 
API product. Merge is an integration platform to also manage customer integrations.  gradient text
But Merge isn’t just a Unified 
API product. Merge is an integration platform to also manage customer integrations.  gradient text