30 AI prompts that product managers should start using

To help you and your product team get the most of any AI chatbot(s), I’ll share the prompts that help our team save time, make better decisions, and stay customer-centric.  

These prompts apply to several facets of your team’s work, from reviewing customer research to planning your roadmap to analyzing product usage data.

To make these prompts more helpful, I’ll also assume that you’re using an AI chatbot that’s approved by your security team for sharing sensitive data.

AI prompts for customer research

To help you better understand and take action from your research on customers, whether it’s in the form of survey data, product usage analytics, or notes from individual customer calls, you can use the following prompts:

• Based on these survey results, what are three quick wins we can implement?

• Highlight the highest-impact opportunities mentioned in the survey results

• Which customers tend to be happier? Why? And which customers tend to be unhappier? Why?

• Write a summary of the results from the customer survey for the leadership team

• Based on this feedback, which features should we prioritize next quarter?

• How do these survey responses align with our current roadmap?

• Create a one-pager with customer feedback themes, quotes, and suggested next steps

• What are the top 3 actions users take before dropping off?

• Based on this usage data, what user behaviors correlate most with retention?

• Write a summary of product usage trends for the last quarter

• Create a product requirements document (PRD) based on these customer notes

https://www.merge.dev/blog/ai-product-strategy?blog-related=image

AI prompts for product roadmaps

LLMs can help your team craft, fine tune, or extensively revamp your roadmap based on how your product goals and business needs evolve.

Here are just a few prompts that can help:

• Based on all of the items in our product plans, create a time-based roadmap for the next 2 quarters

• Analyze the current focus areas on our roadmap. Are we particularly focused on certain areas? Why?

• Taking into account X, Y, Z competitors’ product roadmaps, what are our roadmap’s strengths and weaknesses

• Suggest potential risks and dependencies for the roadmap items below

• Given that these are our product objectives over the next 6 months, what should we prioritize including in our roadmap

• What parts of our roadmap should be publicly available versus only internal?

• Given that these are all the product initiatives we want to build over the coming months, what type of roadmap should we adopt? Why?

• Given the following list of features with effort and impact scores, recommend a prioritized roadmap using the RICE framework

• Help me justify delaying feature X in favor of feature Y based on customer impact and revenue potential

• Which roadmap items are low-effort, high-impact and could be delivered in the next quarter?

• Summarize key trends in X industry that should influence our roadmap over the next 6–12 months

https://www.merge.dev/blog/product-roadmap-examples?blog-related=image

AI prompts for product metrics

To help you and your team understand product adoption, usage trends, friction points, and more, you can use the following prompts:

• Based on these feature usage metrics, what are the top 3 takeaways?

• Looking at this funnel data, where are the biggest drop-offs in user activation?

• Based on these feature adoption metrics, what experiments should we prioritize?

• Given these metrics across customer segments, what types of customers appear healthiest? And what types of customers appear unhealthiest?

• Looking at our overall product metrics for the past X months, what would Y executive find most compelling and important? Why?

• Using these metrics, calculate our activation rate, daily active users, and free trial conversion rate

• Create a slide that summarizes the most critical product usage metrics— X, Y, Z—in bullet points. Include key takeaways and recommended action items

• Based on our current product metrics, what would be ambitious but realistic OKRs for next quarter?

https://www.merge.dev/blog/product-development-lifecycle?blog-related=image

Final thoughts

Your “best” prompts will shift as your product and market evolves and as AI chatbots continue to improve.

But documenting the best AI prompts for you and your colleagues, like any highlighted above, and keeping this document up to date can help your product team leverage AI effectively, no matter the task at hand.