How to get access to quality B2B data for AI

In the rapidly evolving field of AI, data acquisition plays a crucial role in the development of accurate and effective AI-driven tools. Companies building AI tools face significant challenges when it comes to getting the specific data that they need in a high-quality/speedy format. Manual or inefficient integration methods can hinder data quality, timeliness, and scalability. However, Unified API integrations provide a powerful solution to address these challenges and streamline the data acquisition process.

In this article, we will explore the importance of data quality, the role of API integrations, and introduce Merge as a specialized solution for building AI tools for enterprises.

Related: 6 examples of how SaaS companies have built AI features

Role of AI Developers and Issues Faced by Them

AI developers not only have to create robust AI-driven tools but also need to ensure that the data fed for development is comprehensive, accurate, and standardized in order to get results. The key issues that developers face with respect to the data acquisition for building AI-driven tools are the quality of data, speed of data acquisition, time and cost to get the data, and its scalability in the future development of the tool.

The Importance of Data Quality

AI tools rely on large volumes of data to learn patterns, make accurate predictions, and deliver meaningful insights. The quality of data inputs, not just the volume of data, directly impacts the quality of the output. 

Quality of data has many dimensions, such as:

  • Completeness: The data has the expected comprehensiveness. For example, when someone gathers phone numbers, we expect it will include the area code.
  • Consistency: All systems across the data ecosystem contain the same information.
  • Accuracy: How accurately the data reflects the event in question or the real-world object.
  • Validity: It conforms to the structure of its definition.
  • Uniqueness: Each data entry is unique.

High-quality data boosts productivity and empowers data teams. It allows teams to focus on business problem-solving and decision-making rather than data tweaking. Without diverse and high-quality data, AI-driven tools may produce subpar results or fail to capture complex relationships. 

How Developers Ensure Data Quality at the Moment

To ensure the quality of the data used for building AI-driven tools is accurate, comprehensive, and consistent, developers have multiple ways to access data such as web scraping, APIs, public datasets, data marketplaces, or data warehouses. Each method has its advantages and challenges. In terms of accuracy, APIs have considerable advantages over the other methods. Further, APIs also provide complete and consistent data which is synced directly through the source ensuring high-quality data. However, developers have to create API integrations with multiple platforms one-by-one where each platform has its own set of rules for integrating with them that the developer has to adhere to. 

Challenges of Manual or Inefficient Integration Methods

Manual or inefficient integration methods open up several risks and limitations for companies building AI tools. These methods often require significant time and resources, leading to delayed data acquisition. Moreover, manual approaches are prone to human errors, resulting in data inconsistencies and inaccuracies. Additionally, as companies scale and their data needs increase, manually integrating with multiple platforms one by one becomes unsustainable. Further, developers might miss out on various other platforms for data acquisition while focusing on only one of the platforms.

The Crucial Role of Unified API Integrations

Unified API integrations offer a streamlined approach to data acquisition for AI tool development. By integrating with one Unified API, companies can seamlessly connect and retrieve data from various platforms across multiple industries such as HR & Payroll, Accounting, Ticketing, ATS, and more. Unified APIs provide standardized interfaces that facilitate data exchange, ensuring consistency, accuracy, security, and timeliness. A company interested in building AI tools can simply integrate with one Unified API to access full data from hundreds of different platforms across various industries.

Related: 5 data sync examples

Introducing Merge 

Merge provides a cutting-edge Unified API solution that can help companies in building AI-driven tools. It enables companies to access data from hundreds of platforms within weeks. This accelerates the data acquisition process from months to days. By integrating once with Merge, a company can access data from other platforms, eliminating the need to connect with different data sources individually. With Merge, companies can focus on developing AI-driven tools rather than spending excessive time and resources on data acquisition.

Examples of How Companies Use Merge for AI

Merge helps various companies across different industries to access data to build AI-driven tools. To state a few examples, Gong uses AI to derive useful insights about sales conversations and customer interactions. Ramp, a spend management platform uses a suite of AI-powered features called Ramp Intelligence, where Merge helps them access data from all major Accounting and HRIS platforms. 

Key Benefits of Merge for AI Tools Development

Faster Data Acquisition: By providing access to hundreds of API integrations, Merge significantly reduces the time required to acquire and sync data. This accelerated process for new integrations empowers companies to build AI tools with the latest information promptly, improving the responsiveness and relevance of their AI tools.

Data Quality and Variety: Merge enables companies to access diverse data sources, enriching their models with a broader range of information. With high-quality data from multiple sources, AI tools can improve their accuracy and effectiveness.

Reduced Development Costs: Companies building AI-driven tools can allocate their resources more efficiently, focusing on model development and innovation as Merge greatly reduces the number of engineering hours required for setting up integrations with various platforms for data acquisition.

Scalability and Adaptability: Merge is designed to scale as required by the companies using it for developing AI tools, accommodating their growing data needs. Merge is continuously focused on integrating with new platforms which will be accessible to companies. Its flexible architecture allows seamless integration with additional APIs and data sources as companies expand their data requirements.


As the demand for AI continues to grow, embracing robust API integrations becomes imperative for companies aiming to stay at the forefront of this dynamic field. Acquiring high-quality data from diverse sources is essential for building accurate and effective models. Leveraging a Unified API offered by Merge provides a powerful solution for any company building AI-driven tools to access a wider variety of data, reduce costs, and scale their operations efficiently.