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What workato got wrong: why embedded workflow platforms can’t solve customer-facing integrations
February 29, 2024
30 min
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The rise of low-code workflow automation software promised to simplify internal integrations with a 'drag and drop' approach. Yet, as these platforms expanded into customer-facing integrations, termed 'embedded', they have struggled to support critical use case functionality.
Join Merge co-founder and CEO Shensi Ding as she talked about embedded workflow software’s shortcomings, including:
- Differences between ‘one-to-one’ and ‘all-in-one’ integrations solutions
- Why low-code platforms struggle to support critical use cases
- Why workflow editors can lead to poor customer experience
- Why maintenance is more difficult with embedded workflow editors
Watch now!
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Meet the speakers
Shensi Ding
CEO and co-founder, Merge
Anthony Lagana
Product Marketing, Merge
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