What workato got wrong: why embedded workflow platforms can’t solve customer-facing integrations

The rise of low-code workflow automation software promised to simplify internal integrations with a 'drag and drop' approach. Yet, as these platforms expanded into customer-facing integrations, termed 'embedded', they have struggled to support critical use case functionality.

Join Merge co-founder and CEO Shensi Ding as she talked about embedded workflow software’s shortcomings, including:

• Differences between ‘one-to-one’ and ‘all-in-one’ integrations solutions
• Why low-code platforms struggle to support critical use cases
• Why workflow editors can lead to poor customer experience
• Why maintenance is more difficult with embedded workflow editors

Watch now!