Changelog
Learn about Merge’s latest integrations and features

Google Ads connector launches, HubSpot ticketing and MCP setup expand
Google Ads connector
New
Agents working with paid search had no direct way to read or adjust Google Ads campaigns without building against Google's API and GAQL syntax themselves. The Google Ads connector adds 22 tools spanning customers, campaigns, ad groups, ads, budgets, and keywords, plus a dedicated GAQL search tool for custom queries. Agents can now pull performance data or adjust budgets and keywords through the same normalized interface as every other connector.
HubSpot ticketing
New
HubSpot connections only exposed CRM tools, so agents handling support tickets in HubSpot needed a separate connector or direct API access. Ticketing is now available as an optional scope: create, read, update, delete, and search tools for HubSpot tickets. Turning it on doesn't change anything about an existing CRM-only connection, so teams that only want contacts and deals keep the same scope they had.
Generic MCP Configure wizard
New
Bringing a Generic MCP catalog server online used to mean stepping outside the product to register a client and collect credentials before it could be added. The new Configure wizard handles import and credentialing for a catalog server on the same page, including automatic client registration when the server doesn't require a client ID upfront. Setup that used to span multiple tools now happens in one flow.