
How Firstbase increased integration adoption 300% by switching from an embedded iPaaS to Merge

How Firstbase increased integration adoption 300% by switching from an embedded iPaaS to Merge

It would take us several weeks to set up each integration through our embedded iPaaS. With Merge, we can essentially flip a switch to add any HRIS integration our customers need.
Their embedded iPaaS solution couldn’t help them integrate at scale
Firstbase, which enables IT teams to procure, deliver, and manage assets for employees, used a popular embedded iPaaS solution to build and manage HRIS integrations that help automate user onboarding and offboarding.
While the value of these integrations was clear, the tool used to add and maintain them wasn’t.
According to Shubham Bansal, the VP of Engineering at Firstbase:
“Our embedded iPaaS solution forced our team to build all the data transformation logic for each integration. This meant we’d have to become experts in HRIS integrations, and that was unsustainable.”
After learning about Merge’s unified API approach to integrations, they knew they found their long-term integration partner.
“Merge could focus on the integrations our prospects and customers needed, and we could finally focus on building Firstbase,” explains Shubham.
Building to Merge’s Unified API to add 70+ HRIS integrations within days
After a few days spent building to Merge’s Unified API, Firstbase was able to add dozens of HRIS integrations, which include Workday, BambooHR, Namely, and HiBob.

Here’s how their HRIS integrations work:
1. A logged in user would click on the Integrations tab, select Available Integrations and then select the specific integration they’re interested in.

2. This prompts Merge Link, a UI component that can be embedded into your app, to appear. The user can go on to authenticate the integration within Merge Link by following a few simple steps.

3. Once the integration is authenticated successfully, a wide range of employee data is synced with Firstbase daily. This includes employees’ first and last names, email addresses, start and termination dates, job titles, departments, and home addresses.

This enables a few workflows in Firstbase:
- Onboarding: When an employee is added to the HRIS, they're added to Firstbase. The equipment provisioning flow then goes into action, and, depending on the incoming employee’s start date and address, the delivery can be scheduled accordingly
Note: Firstbase’s customers can configure the specific equipment each department and/or role needs in order to trigger the right equipment deliveries for every new hire.
- Updates: When an employee’s profile gets updated in the HRIS, their profile gets updated in Firstbase. Depending on the changes (e.g., an employee changes departments), an equipment provisioning flow can go into action
- Offboarding: When an employee is marked as terminated or deactivated in the integrated HRIS, Firstbase kicks off the offboarding flow to retrieve their equipment, which is scheduled according to the departing employee’s offboarding date
Boosting integration adoption by 4X
Since migrating their integrations from the embedded iPaaS solution over to Merge, Firstbase has been able to add dozens of additional integrations quickly.
Shubham explains why:
“It would take us several weeks to set up each integration through our embedded iPaaS. With Merge, we can essentially flip a switch to add any HRIS integration our customers need.”
Firstbase’s increased integration offerings have enabled them to get 300% more customers to adopt their HRIS integrations. This has helped Firstbase meaningfully improve their customer experience and, in turn, their customer retention rate.
Lastly, their team has found Merge’s Field Mapping feature invaluable for syncing custom data.
“Our customers’ HRIS systems are often highly customized, as they can vary based on their unique business processes, products, and stage of growth. Field Mapping helps us address our customers’ unique data integration requirements at scale by letting us access and sync any custom data,” explains Shubham.
We look forward to helping Firstbase scale their integration offerings even further in the years ahead.
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