The 2026 state of product integrations

Benchmark your integration strategy against 160 B2B SaaS companies

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State of product integrations overview

Our second annual state of product integrations report surveyed 160 product managers and engineers at B2B SaaS companies through Centiment in August of 2025.

Get an in-depth look at the software categories B2B SaaS companies are prioritizing, how they’re using product integrations to support their AI agents, and their plans for scaling product integrations dramatically in 2026.

You'll also learn how this year's insights compare with last year’s findings—giving you a clear picture of how B2B SaaS companies are reshaping their integration strategies.

We used a leading market
research platform

160 product managers
and engineers participated in
the study

All respondents worked at B2B SaaS companies with 50+ employees

103%

YoY increase in the number of B2B SaaS companies that offer at least 10 product integrations

>50%

Of B2B SaaS companies plan to add product integrations across several categories in 2026, including CRM, communications, project management, ATS, and accounting

66%

Of B2B SaaS companies plan to leverage a unified API solution to build integrations for their AI agents

Product integration investments are reaching new heights—for good reason

Product integrations play a crucial role in supporting AI agents

86%

of AI agents rely on integration data for insights & actions

75%

of B2B SaaS companies report that integration data makes AI outputs more accurate & personalized

The business value of product integrations is skyrocketing

81%

cite higher customer retention (28 percentage points higher than last year)

68%

cite improved close rates (9 percentage points higher than last year)

Ready to elevate your product integration strategy in 2026?

Download the full report to see how B2B SaaS companies currently—and plan to—build and maintain product integrations.
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